Unprofitable business.
Schlechte Nachrichten für
mobile Werbung?
$0,49
$0,51
$0,55
$0,63
$0,68
$0,68
$0,68
$0,89
$1,17
$1,24
$0,75
$3,50
$0,00
$0,50
$1,00
$1,50
$2,00
$2,50
$3,00
$3,50
$4,00
Navigation
Games
Reference
Medical
Entertainment
Health & Fitness
Utilities
Lifestyle
Education
Weather
Mobile Internet
Desktop Internet
Quelle: US Market, Improving the Economics of Mobile Marketing, AdTruth, September 2012
Mobile eTKPs sind 5x
niedriger als bei Desktop!
